Love Lily Florists

We designed and developed a polished WordPress ecommerce website for Love Lily, a boutique gift and lifestyle store based in Abergavenny. The focus was on building an online shop that feels as stylish and welcoming as the brand itself, while making it easy for customers to browse, choose and purchase products.

To support clear shopping journeys, the site is organised around thoughtfully structured product categories — from jewellery and accessories to homeware and curated gifts — helping visitors find what they’re looking for quickly. Each product page was laid out to showcase quality imagery, detailed descriptions and clear pricing, so customers can make informed choices with confidence.

We also prioritised a smooth shopping and checkout experience, with intuitive “Add to Cart” buttons, clear cart summaries and a straightforward checkout process that keeps friction low and conversions high. The design stays true to Love Lily’s aesthetic — using elegant spacing, branded elements and clean typography — to create a cohesive and enjoyable experience on both desktop and mobile.

As part of our ongoing support, Love Lily also benefits from a monthly maintenance plan to keep the site secure, updated and running smoothly — so the business can focus on selling rather than worrying about the website.

The result is a clean, user-friendly online shop that supports Love Lily’s ecommerce growth, elevates the brand online and makes browsing and buying as enjoyable as visiting the store in person.